The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

The Butterfly Vibe is a concept designed to appeal to trend-driven consumers. It focuses on the tween prime girl who loves to stand out and express her individuality. This concept combines tech-inspired details and glossy finishes with bold, edgy colors and unexpected shapes. The goal of this pack is to reach this consumer with a fresh, fashion-forward approach that balances a girly essence, keeping it both relevant and commercially appealing.

PUMA launches a collaboration with DreamWorks Animation's Trolls franchise, offering a range of shoes and apparel for children inspired by the cheerful characters and music from the films. The collection celebrates joy, community, and music with bold colors and playful graphics.

PUMA launches a collaboration with DreamWorks Animation's Trolls franchise, offering a range of shoes and apparel for children inspired by the cheerful characters and music from the films. The collection celebrates joy, community, and music with bold colors and playful graphics.

PUMA launches a collaboration with DreamWorks Animation's Trolls franchise, offering a range of shoes and apparel for children inspired by the cheerful characters and music from the films. The collection celebrates joy, community, and music with bold colors and playful graphics.

PUMA launches a collaboration with DreamWorks Animation's Trolls franchise, offering a range of shoes and apparel for children inspired by the cheerful characters and music from the films. The collection celebrates joy, community, and music with bold colors and playful graphics.

PUMA launches a collaboration with DreamWorks Animation's Trolls franchise, offering a range of shoes and apparel for children inspired by the cheerful characters and music from the films. The collection celebrates joy, community, and music with bold colors and playful graphics.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

After the success of the first PUMA x DreamWorks Trolls collection, I was asked to help create a second drop. I explored playful graphic placements, bold colors, and textured print details to reflect the joyful, music-driven world of the characters.

 Essentials Animal Print

For our everyday tween girl with a ‘wild side’ who loves to express herself through bold, tonal, and colorful animal prints. This collection combines all-over prints with statement PUMA branding, giving her the freedom to mix and match pieces to create her own unique look. The goal is to deliver a style that’s fun, bold, and effortlessly cool. 

For our everyday tween girl with a ‘wild side’ who loves to express herself through bold, tonal, and colorful animal prints. This collection combines all-over prints with statement PUMA branding, giving her the freedom to mix and match pieces to create her own unique look. The goal is to deliver a style that’s fun, bold, and effortlessly cool.

For our everyday tween girl with a ‘wild side’ who loves to express herself through bold, tonal, and colorful animal prints. This collection combines all-over prints with statement PUMA branding, giving her the freedom to mix and match pieces to create her own unique look. The goal is to deliver a style that’s fun, bold, and effortlessly cool.

For our everyday tween girl with a ‘wild side’ who loves to express herself through bold, tonal, and colorful animal prints. This collection combines all-over prints with statement PUMA branding, giving her the freedom to mix and match pieces to create her own unique look. The goal is to deliver a style that’s fun, bold, and effortlessly cool.

For our everyday tween girl with a ‘wild side’ who loves to express herself through bold, tonal, and colorful animal prints. This collection combines all-over prints with statement PUMA branding, giving her the freedom to mix and match pieces to create her own unique look. The goal is to deliver a style that’s fun, bold, and effortlessly cool.

For our everyday tween girl with a ‘wild side’ who loves to express herself through bold, tonal, and colorful animal prints. This collection combines all-over prints with statement PUMA branding, giving her the freedom to mix and match pieces to create her own unique look. The goal is to deliver a style that’s fun, bold, and effortlessly cool.

Introducing the Puma Club Minicats collection — where bold graphics meet little legends.

Introducing the Puma Club Minicats collection — where bold graphics meet little legends.

Introducing the Puma Club Minicats collection — where bold graphics meet little legends.

Introducing the Puma Club Minicats collection — where bold graphics meet little legends.

Introducing the Puma Club Minicats collection — where bold graphics meet little legends.

Smed.Wagner was a collaborative fashion project I developed together with Danish designer Sara Smed during our studies at the Universität der Künste Berlin. From 2019 to 2022, we created a bold and energetic collection that explored the intersection of fashion, sustainability, and material innovation.

The project was exhibited at Dutch Design Week and supported by the DesignFarm Incubator at Kunsthochschule Weißensee, where we received a scholarship to develop our ideas further. Throughout the process, we collaborated with European textile and fashion companies and focused on transparency, responsible production, and experimental design approaches.

One of our key outcomes was a partnership with Knitoffice b.v.b.a in Belgium, where we transformed waste yarn into expressive knitwear pieces — a project that reflected our commitment to circularity and creative reuse.

Although the collaboration has come to a natural close, Smed.Wagner remains an important part of my practice. The spirit of experimentation, sustainability, and cross-disciplinary thinking continues to influence my work today.